LAST UPDATED: September 2024
We are AURA FERRE Limited (“we”, “us”, “our”) and we are committed to protecting your privacy. AURA FERRE Limited is the data controller for the purposes of the General Data Protection Regulation (“GDPR”) and the UK GDPR, a company registered in England and Wales (company number 06400760) with its registered office at The Bower, 4th Floor, 211 Old Street, London EC1V 9NR, United Kingdom.
This privacy policy provides information about how we collect and use personal information. AURA FERREUK Limited operates AURA FERRE.com, various international websites and the AURA FERRE iOS and Android mobile applications (collectively, the “Website”). This Privacy Policy explains what information we collect, why we collect it, and how we may use and share it.
The website and services provided by AURA FERRE are not intended for use by children. If you have any questions about this privacy policy, please contact AURA FERRE’s Data Protection Officer at privacy@auraferre.com.
If you wish to exercise your legal rights, please refer to section 10 (“What are my privacy rights?”) below.
Our website may contain links to and from the websites of, among others, our partner boutiques, retailers and brands (collectively, our “Partners”), advertisers and affiliates. If you follow a link to one of these websites, please note that this Privacy Policy does not apply to those Partners. We are not responsible or liable for the privacy policies or practices of these websites, so please check their policies before submitting any personal information to them.
When you interact with us, whether by using our website or communicating with us, we may collect the following information about you:
Depending on what you provide, this information may include your name, address or location, telephone number, email address, date of birth, gender, purchase information, shopping preferences, reviews, images and financial information (including your credit or debit card details, although we do not hold these, our payment processors do).
You must have an account with us in order to make purchases on the Website. If you don’t already have an account with us, an account will be created for you when you make your first purchase from the Website. You can delete your account at any time by going to the Account Details section. Please note that even if you delete your account, you will still be subscribed to receive our marketing emails unless you specifically opt out.
In your account settings, you can choose to provide us with your photo and nickname. From your AURA FERRE account, you can also invite your friends to shop with us (including by email, Facebook or Twitter). Although we will let them know that we’ve received their details from you, please make sure you have your friend’s permission before giving us their contact details and only forward emails to people you know would be happy to receive them.
By logging into our mobile applications via Apple, Google, Facebook or Twitter, or by linking your AURA FERRE account on our website with your Apple, Google, Facebook or Twitter account, you are giving us permission to obtain certain information and content from those accounts. The specific types of information we may obtain will depend on your settings for that account or website and will be subject to their privacy policies.
We supplement the information you provide to us with data from data appending services, such as public or social graph data, in order to better serve you with content or promotions. We will add this information to our existing customer account information to better understand customer interests, to provide more relevant product recommendations and advertising, to enhance customer security when using our site, and to comply with our legal obligations, such as sanctions laws. This information may include household size, household income or occupation. This information may be linked to your personal information, such as your name, email address, postal address or telephone number.
For more details about the third parties we use, please see section 5.
Cookies: You can see more details about cookies in section 7, but these small text files can help improve your experience of the Website and make it easier for you to interact with us. This may include storing your location or language preferences so that you don’t have to re-enter information when you return to our website, or ensuring that items you wish to order don’t disappear when you navigate between pages on our website. We also use cookies to provide you with tailored advertising.
Device Information: The information provided by your device will vary depending on your operating system and device settings (e.g. PC, Mac, iPhone, Android or other), but may include the type of device you have (e.g. iPhone 6S or Samsung Galaxy S7), the device’s IP address and location, the browser you’re using, your mobile operator (for mobile devices), the pages you’ve visited, your time zone and country location, and crash or download error reports.
In order to provide you with our services, including enabling you to order and receive products via our website, managing your AURA FERRE account and optimising your experience, we need to use your information in a number of different ways.
We also use the information for marketing and promotional purposes. If you have told us that you would like to receive marketing communications or if you have made a purchase using our services, we and our partners will use your personal information (including your name, email address and postal address) to send you occasional updates, news and offers by email, post or other forms of media. We may use your information (including any additional information we receive from partners that we add to our existing customer information as described below) to tailor these messages to you.
If your country is covered by such services, we may use your information to provide you with shopping recommendations and personal styling related services, giving you access to an enhanced and more interactive shopping experience. Such services are provided in conjunction with third party service providers who act as processors.
We use third party service providers to serve ads that are most relevant to you across your various devices and on our own and other websites and mobile applications. In addition to information about your visits to our website or use of our mobile application, our service providers may also use information about your interactions with other websites or applications to provide targeted advertising about products available from AURA FERRE or our partners. For information on how to opt out of targeted advertising and control the use of cookies, please see the Cookies section of this Privacy Policy.
We also carry out research, analysis and surveys about your use of and views on our website. We track your spending on our website to see if you can benefit from our exclusive Access loyalty programme. Finally, we use your information to confirm your identity and perform credit or fraud checks to ensure your and our financial security. Please scroll down to find out more about the purposes for which we collect your information, the specific information we collect and the legal basis for our use of that information.
In order to register and manage your AURA FERRE account on our website, we collect your name, email, address, telephone number, password and any additional details you may wish to add to your account, such as your date of birth or gender. The legal basis is the performance of a contract with you.
To fulfil the orders you place on our website, we collect your name, address, telephone number and order details such as the products you purchase, size and price. The legal basis is the performance of a contract with you.
To collect payment from you, we collect your payment details, which include the credit or debit card number, holder’s name and CVV. We don’t store this information and only share it with our authorised payment providers. The legal basis is the performance of a contract with you.
In order to provide you with our customer services (including helping you to resolve any problems you may have with our services, informing you of any changes to our terms and conditions or contacting you to find out how your experience with us has been), we collect your name, email address, password, telephone number and addresses and your contact history with us. The legal basis is the performance of a contract with you and our legitimate interest in retaining you as a customer.
In order to monitor the quality of our customer service, we collect your name, email, password, telephone number and addresses, your response to our SMS service quality queries and your contact history with us (including telephone records of our conversations and conversations via email or other instant messaging applications). The legal basis for this is our legitimate interest in conducting our business.
To administer, maintain and improve our website and services, we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis for this is our legitimate interest in conducting our business.
To conduct fraud and credit checks and to enable us to do business with you, we collect your name, email address, address, credit/debit card details, browsing history, purchase history, date of birth, gender, certain behavioural cookies, device information (such as IP address and device type), any national identifiers (such as driving licence or ID card) and any publicly available information (such as social media profiles or messages). The legal basis is the legitimate interest in protecting AURA FERRE and its customers from fraudulent activities and to comply with a legal obligation.
In order to send you marketing communications and personalised offers, we collect your name, email address, telephone number, addresses, date of birth, purchase history, browsing history and behaviour, device information, shopping preferences, cookie identifiers, internal identifiers and country. The legal basis is the legitimate interest in electronic direct marketing of similar products and services that you have purchased through our website. Where this does not apply, the legal basis is your consent to receive such special offers and campaigns powered by AURA FERRE in cooperation with exclusive partners.
To manage our loyalty programmes, including AURA FERRE ACCESS, we collect your name, email address, phone number, addresses, date of birth, purchase history, browsing history and behaviour, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spending level and wealth. The legal basis for this is our legitimate interest in operating our business and improving your shopping experience.
In order to provide you with personalised recommendations and improve your shopping experience, we collect your name, email address, telephone number, addresses, date of birth, purchase history, browsing history and behaviour, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, level of spend and wealth. The legal basis is our legitimate interest in operating our business and improving your shopping experience.
To conduct research, analysis, inquiries and surveys about your use of our website, we collect your name, address, email and device information. The legal basis for this is our legitimate interests in running our business and improving our website and your experience.
For advertising and retargeting of our and our partners’ products and services, we collect your email, cookie identifiers and device information. The legal basis for this is our legitimate interest in running our business.
We use your order history to generate aggregate statistical reports, provided that the result of such reports does not identify you. The legal basis for this is our legitimate interest in running our business and improving our website.
We work with a number of carefully selected third parties to provide our services and the Website. To do this, we may share your information with these third parties in the following limited circumstances
o Courier companies and third party logistics providers that we use to ship and deliver products to you and as such need access to your order information, including your name and address. These providers have a global reach, with many local companies that may be involved depending on your delivery address.
o Payment providers who we use to process your payment details (including your credit or debit card details) so that we can collect payment from you. These are based in the European Union, the United States and China and may be used depending on your location.
o Anti-fraud and credit check providers to protect us and you. They have access to and process your information and associated orders to check for fraudulent behaviour. Our current providers are located in the United States, Europe and Israel.
o Analytics and search engine providers, such as Google, who we use to help us improve and optimise the website. These providers are located in the United States and Europe.
o Customer service management providers who enable us to provide our customer services and to improve and manage your customer experience. Our current provider is located in the United States.
o Marketing tools providers who help us to enable our marketing. These providers are located in the United States.
o Performance marketing and recommendation providers who help us deliver advertising and recommendations of AURA FERRE products tailored to your interests and needs. These providers are based in Europe (mostly in the UK) and the United States.
o Research companies who we may engage to help us conduct surveys about your use of our website and services. These providers are usually based in Europe (usually the UK) or the United States.
o IT/technology providers that we use to support, maintain and provide our technology and IT infrastructure that supports our website and the storage of your information. This includes Microsoft Azure, which we use to host your information. These providers are located in the Netherlands and Ireland.
Mobile information is not shared with third parties or partners for marketing or promotional purposes. All of the above categories exclude opt-in data and consent from text message originators; this information is not shared with third parties.
By using our website and services, you acknowledge and accept that your personal data will be processed in the United Kingdom.
In order to provide our website and services in accordance with the purposes set out above, we may transfer and store the personal data we collect from you to a destination outside the United Kingdom or the European Economic Area (“EEA”), most commonly the United States, either to one of our group companies, to one of our partners or to one of the third parties with whom we work as set out below:
o If we transfer personal information to one of our group companies outside the EEA, which may include the USA, Brazil, Japan, South Korea or China, we will use the Commission’s model contracts for transfers of personal data to third countries.
o We transfer the personal data to one of our partners outside the EEA to the extent that such transfer is necessary to fulfil the contract between you and/or AURA FERRE and the partner from whom you order the products.
o When transferring personal information to one of our third party service providers listed above, we rely on different adequacy measures as set out below:
o Adequacy Decision: We transfer the personal data we collect from you for the purposes of fraud screening to Israel, which has been found to provide an adequate level of protection for personal data under Commission Decision 2011/61/EU of 31 January 2011.
o Model Clauses: We rely on the EU Commission’s Standard Contractual Clauses and the (UK) International Data Transfer Addendum to the EU Commission’s Standard Contractual Clauses when transferring personal data to third countries.
We use technology such as “cookies” to collect information and store your online preferences. Cookies are small pieces of information that a web server sends to a web browser, allowing the server to uniquely identify the browser on each page.
We use the following categories of cookies on our website
Essential cookies: These cookies are essential to allow you to move around the site and use its features. Without these cookies, services you have requested, such as remembering your login details or shopping basket items, cannot be provided. These cookies also tell us about your behaviour on our website and whether we can do business with you, and protect AURA FERRE and its customers from fraudulent activities.
Performance cookies: These cookies collect anonymous information about how you use our website (for example, we use Google Analytics cookies to help us understand how customers arrive at, browse or use our site) and highlight areas we can improve such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not contain any personal information that could be used to identify you individually. They are also used to measure the effectiveness of an advertising campaign. You can choose to accept these cookies through your browser settings.
Functionality cookies: These cookies record the choices you make, such as the country you visit our site from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience that is more relevant to your choices and to make your visits more personalised and enjoyable. The information collected by these cookies may be anonymous and they cannot track your browsing activity on other websites. You can choose not to accept these cookies through your browser settings.
Targeting or advertising cookies: These cookies collect information about your browsing habits and limited aggregated demographic information to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement. The cookies are usually placed by third party ad networks. They remember the websites you visit and this information is shared with other parties such as advertisers. For example, we use third parties to provide you with more personalised ads when you visit other websites. You can set your browser to accept these cookies.
You can withdraw your consent to these cookies at any time using the following options:
Please note that refusing cookies does not mean that you will no longer receive online advertising. It does mean that the company or companies you opt out of will no longer deliver ads tailored to your web preferences and usage patterns, so you may see a greater number of ads that are irrelevant to you and your preferences.
The security of you and your personal information is very important to us. We take a number of reasonable steps to try to protect the personal information you provide to us, including
We will keep the information you provide to us for as long as you have your AURA FERRE account with us and thereafter for as long as you have questions or claims in relation to our services, notwithstanding any longer retention period we may be required to keep under any legal requirements applicable to us.
In some circumstances you may ask us to delete your data as set out below.
After you have ceased to use our services, we may retain your information in an aggregated and anonymised form.
You have certain rights in relation to the personal information we hold about you, which are set out below. Some of these rights only apply in certain circumstances, as set out below. We also set out how you can exercise these rights. Please note that we may ask you to verify your identity before responding to requests to exercise your rights and this may include asking you a series of security questions to ensure that it is you. If you have appointed someone else to make the request on your behalf, that person and/or organisation must provide a valid power of attorney issued by you. We must respond to a request from you to exercise these rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances).
You may also request a copy of your information. If you request more than one copy of the information we hold about you, we may charge you a reasonable administration fee.
We may not provide you with certain personal information if providing it would interfere with the rights of another person (for example, if providing the personal information we hold about you would reveal information about another person) or if another exception applies.
You believe that it is no longer necessary for us to keep the personal data we hold about you.
We are processing the personal data we hold about you on the basis of your consent and you wish to withdraw your consent and there is no other basis on which we can process the personal data.
We are processing the personal data we hold about you on the basis of our legitimate interest and you object to such processing. Please provide us with your reasons in detail so that we can assess whether there is an overriding interest for us to retain such personal data.
You no longer wish us to use the personal data we hold about you to send you promotions and special offers.
You believe that the personal data we hold about you is being processed by us unlawfully.
Please also note that you can exercise your right to restrict our processing of the data while we consider your request, as described below.
Please be as specific as possible about the reasons for your request to assist us in determining whether you have a valid basis for erasure. Please note that we may retain the personal data if there are valid legal grounds for doing so (for example, to defend legal claims or freedom of expression), but we will notify you if this is the case.
If you have asked us to delete information that we have posted and there are grounds for deletion, we will take reasonable steps to try to persuade others who display or link to the information to delete it as well.
Below are the circumstances in which you may request that we stop processing and only store the personal data we hold about you:
You also have the right to object to our processing of your data and we will consider your request in other circumstances as set out below:
o We are processing the data we hold about you (including where the processing involves profiling) on the basis of our or a third party’s legitimate interest and you object to such processing. Please provide us with details of your reasons so that we can assess whether there is a compelling overriding interest in our continuing to process such data or whether we need to process it in relation to legal claims. Please also note that you may exercise your right to request that we stop processing the data while we carry out the overriding interest assessment.
If you have any questions or concerns about this privacy policy, please contact us:
This is without prejudice to your right to make a complaint to the Information Commissioner’s Office (www.ico.org.uk) or the data protection authority in the EU country where you live or work if you believe that we have breached data protection laws.
Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back periodically to be informed of any updates or changes to this Privacy Policy.